Warren Michaels Marketing

Remodeling Contractor SEO

Do you want more leads and new customers? Do it with remodeling contractor SEO.

It is not enough to just have a website. Search for “remodelers city, state” or “home remodeling, city, state” on Google.

If your remodeling contractor or company’s website isn’t listed on the first page, you’re losing business to competitors—47% of clicks go to the top 3 positions on the search engine results page, and 90 percent of all clicks happen on the first page.

Houston SEO Marketing Company can help. Our remodeling SEO specialists have a wealth of experience assisting remodelers and contractors in increasing web traffic and converting more website visitors into new customers and leads.

HOUSTON REMODELING SEO STRATEGIES

We get you the highest ROI by following the process below:

PERFORM EFFECTIVE COMPETITIVE DIGITAL ANALYSIS

  • Conduct an effective competitive digital marketing analysis to see how you compare to your top three competitors.
  • Perform remodeling SEO keyword research to identify the top sales-driving search terms and keywords in your market and industry.
  • Create a baseline for your website code and structure, local visibility, content, and off-site citations, then compare it to your competitors to develop an actionable, sales-driving strategy.
  • Creating effective, actionable revenue goals and SEO strategies.

OPTIMIZING WEBSITE CONTENT AND CODE

  • Install advanced Google Analytics and call tracking.
  • Create a website for your remodeling contractors or company that is fast, secure (optional but recommended), and mobile-friendly.
  • Edit your website’s structure and code to conform to the best SEO practices.
  • Optimize and edit existing website pages for better search visibility and creative content.
  • Optimize the conversion rates of all website elements (such as contact forms, buttons, and navigational links) to provide customers with the best experience.

CREATING NEW WEBSITE CONTENT AND CREATIVES

  • Create targeted, well-written website content that boosts your local search rankings and provides a streamlined user experience.
  • Create SEO-optimized creative content assets such as remodeling infographics and videos.
  • Create and optimize voice search and digital assistant content.

OPTIMIZING AND CREATING LOCAL CITATIONS

  • Find and audit existing citations across online directories such as Yelp, Facebook, Angie’s List, etc., including industry-specific directories.
  • Optimize your remodeling contractor’s or company’s Google My Business page by adding your business address or service area, phone number, map listing, and business hours.
  • Optimize your Facebook page for local SEO best practices.
  • Discover, manage, and track local citation and backlink opportunities to build authority.

MEASUREMENT AND ANALYTICS REPORTING

  • Provide transparent revenue attribution and simple monthly reports on the results and status of all your SEO campaigns and what’s coming next.
  • Provide reports on tracked incoming phone calls, as well as an analysis of separately tracked phone lines for each marketing channel.
  • Monitor analytics on a daily basis for anomalies, hacks, penalties, or other sales-damaging events.

MONITORING AND IMPROVING YOUR SEO CAMPAIGN

  • Keep track of your organic traffic, keyword rankings, phone calls, and leads.
  • Keep track of your competitors’ keyword rankings.
  • Monitor your top three competitors.
  • Keep track of keyword and search trends in your industry.
  • Continuously optimize and pivot your campaign for better performance over time.

REMODELING CONTRACTORS SEO: OUR PROCESS

STEP 1: COMPREHENSIVE WEBSITE TRACKING & REMODELING SEO AUDIT

Houston SEO Marketing Company’s remodeler marketing service is built on accurate tracking. We market our clients’ companies as if we owned them. To make informed decisions about your marketing, advertising, SEO, and website, we must evaluate your marketing in the same way a great accountant would assess your financials.A typical remodeler SEO audit includes:

  • A business intake so our account managers can see your company from the owner’s perspective.
  • Analytics and SEO software
  • Keyword research and identification
  • Competitor analysis
  • Code, structure, and content analysis
  • Analysis and evaluation of your company’s online presence

Our team will present you with an overview report and SEO strategy upon completion of our SEO auditing process.

STEP 2: FOUNDATIONAL, TECHNICAL SEO IMPROVEMENTS FOR YOUR REMODELING WEBSITE

The second step in the SEO process, armed with the data derived from the SEO audit, is to make any foundational improvements necessary to facilitate your ongoing SEO success. To rank well on Google, for example, you need well-optimized onsite content; however, if your website is not properly coded and structured, the search engines will never see the great content you create. If code and site structure problems are found during the SEO audit and assessment process, they must be addressed before any content optimization can take place.
 
Although each situation is different, common foundational improvements include revising your website’s title and meta description, renaming a variety of web pages, giving your website files a more logical structure, enhancing your site speed, boosting your local SEO by creating more geographically relevant content, and even recoding your website onto CMS (Content Management System)

STEP 3: REMODELERS’ CONTENT CREATION AND MARKETING

With the right foundation in place and keywords, the next step in the SEO process is updating your website’s content and creating new website pages if necessary. However, Google does not rank websites; rather, it ranks web pages. Each page of content on your website allows you to rank for a specific set of relevant keywords.

STEP 4: OFF-SITE FACTORS AND LOCAL SEO OPTIMIZATION

The final step in the SEO process is optimizing your overall web footprint, beginning with your Google My Business (GMB) page.
 
Most homeowners and property managers prefer to work with a local remodeler. When customers search for “remodeler near me” or “home renovation in [city, state],” Google and other search engines show what’s known as the local pack (also known as map listings):
 
To get in the local pack, you need a flawless Google My Business (GMB) page. We’ll do it for you and keep it updated with the latest information.

ARE YOU READY TO RANK NUMBER 1 ON GOOGLE? IT’S TIME TO TALK TO US ABOUT REMODELING SEO SERVICES.

Learn more about how Houston SEO Marketing Company can help your remodeling company grow with SEO! Contact us right away!

Vision & Innovation

We merge Marketing and Branding to engage your customer with a crafted story from the inside out so it resonates with your customers and tells a clear, consistent message..

Get A Free Website Audit