Warren Michaels Marketing

Roofing Contractor SEO

Quality Roofing Contractor SEO Services Provided by a Houston SEO Marketing Company

Are you not getting the expected response from your marketing?

Is your website nowhere to be found when people in your area search for your services?

In today’s world, investing in ways to improve your online presence is critical so potential customers can find you.

Using effective search engine optimization (SEO) techniques is one of the most effective ways for roofing contractors to stand out from their local competitors. Most business owners achieve this by investing in roofing SEO services from a reputable SEO marketing firm.

Our team consists of experienced strategists, outreach and link-building specialists, and writers – everything you need to achieve and maintain SEO success.



One of the most effective ways to increase brand awareness for your roofing company is to rank high on search engines. More leads will see your brand if your roofing company appears in Google search results for relevant roofing keywords.


While roofing SEO is not free, it is the only marketing option that allows your traffic to compound over time without having to exponentially increase your budget. The cost is minimal compared to the long-term revenue that search engine optimization can bring to roofing companies.


Our roofing SEO experts at Houston SEO Marketing Company have extensive experience marketing for the roofing industry. We understand how to choose high-performing relevant keywords that have the best potential to bring in more leads who are ready to purchase.

Those who visit your roofing company’s website have already demonstrated intent based on their search query. After checking the information on your website, they will either call or continue researching options on other roofing websites.



When working with roofing companies, we always want to plan out the SEO strategy.

Extensive keyword research is the start for the best roofing SEO. Our SEO experts will determine which roofing keywords will be most effective for your growing business. We’ll use various keyword research tools, including Google Keyword Planner, AhRefs, and Search Console, to cross-reference these with popular targeted keywords used in our roofing PPC campaigns.

From here, we’ll focus on the content needed for your roofing service pages, beginning with the keywords with the highest converting keywords first.

Based on our search results, we’ll go over which terms have the best keyword relevance and how many monthly clicks you can expect to see.


The actual implementation of your roofing SEO strategy can begin once we have created it. When looking at the entire process, SEO for roofing companies can be a bit overwhelming. As a result, we believe it is easier to break this down into individual elements.

Ranking a roofing website has numerous moving parts that all work together. The main goal is to improve search visibility on search engine results pages, whether on Google’s search results, Google maps, or other search engines such as Bing.

Here’s what you can expect from Houston SEO Marketing Company’s roofing SEO packages:

Digital Competitive Analysis

Our analysis includes the following to ensure successful SEO for roofing companies:

  • Roofing SEO recommendations for ranking your roofing website, increasing website traffic, and filling your sales funnel with high-quality leads
  • An audit of your roofing website’s key performance indicators, such as search engine visibility, and a breakdown of how our roofer SEO strategies will benefit your company.

Technical SEO

As part of your technical SEO strategy, we will: 

  • Check your site speed and make sure its speed is adequate.
  • Edit technical aspects such as web page coding.
  • Restructure your URLs to outperform other local roofing businesses.
  • Add Meta descriptions and titles to all relevant web pages and posts so that Google knows what each service page or blog post contains.
  • Install Google Analytics and call tracking software using our roofing PPC ads service.

Content Marketing

At Houston SEO Marketing Company, our SEO services for content marketing include:

  • Updating your roofing website multiple times per month, depending on your budget, with local SEO keywords
  • Optimize your roofing website, including old content, so that it ranks for voice search and smart assistants and, if applicable, appears on Google maps.
  • Include optimized assets, such as graphics, videos, and testimonials, to help in on-page SEO efforts.
  • Boost specific roofing service pages with a strategic link-building strategy that includes guest posting, manual outreach, and creating high-quality press releases on your behalf.

Local Roofing SEO

Your local SEO campaign will include the following as part of our comprehensive roofing SEO campaign:

  • Audit every online directory where your business listing may be found to ensure that your business information is accurate, up to date, and formatted identically across all directories.
  • A Google Business page that is optimized. This includes updating photos on Google Maps and relevant directories, checking your service area information and phone number, and ensuring that you appear on Google Maps for local roofing-related queries.
  • We merge any duplicates and monitor all local directories for new business citations.
  • Using local directories as link-building for your website.

Online Reputation Management

The following are our roofing marketing strategies for online reputation management:

  • Streamlining the review process. This will help your company receive more reviews and distribute those across multiple websites.
  • Checking in on your reviews monthly.
  • At your discretion, respond to both positive and negative reviews.


Houston SEO Marketing Company’s roofer SEO strategies are data-driven and utilize various digital marketing tools. We can’t increase your website traffic unless we know what Google search terms or inbound links brought it there. As one of the top roofing SEO marketing agencies, we constantly track and test your SEO campaign, tweaking your on-page and off-page SEO whenever we see an opportunity for increased online visibility and organic search traffic.

Our goal is to see your ROI grow month after month as your website ranks higher in Google search results for roofing-related queries like “metal roofing” or “roof repair services.”

We achieve this by:

  • Installing Google Analytics and including you in any available Google Ads beta programs, if you desire.
  • Providing your company with an easy-to-understand monthly SEO report, going over any issues that arise, answering any questions you may have, etc.
  • Monitoring inbound links to ensure they are helping to boost rankings on popular search engines.
  • Keyword tracking 
  • Providing completely transparent assessments of the ROI our SEO company provides, as well as how our on-page SEO and technical SEO strategy help your overall digital marketing strategy


At Houston SEO Marketing Company, we are a full-service digital marketing agency specializing in online roofing company marketing strategy. Using data-backed strategies and hyper-targeted keywords, we can create conversion-driven SEO campaigns.

Additionally, we deliver results and are transparent in all that we do. We back our decisions with data and the knowledge that only comes from doing this as long as we have.

Call us if you’re ready to grow your roofing business with SEO services. We provide a free consultation and website audit.

Vision & Innovation

We merge Marketing and Branding to engage your customer with a crafted story from the inside out so it resonates with your customers and tells a clear, consistent message..

Get A Free Website Audit