Warren Michaels Marketing


You’re probably aware that an SEO service will cost your law firm a decent chunk of change. However, the amount you spend each month will be determined by the scope of the services you require.

A law firm should pay $2,500 or more monthly for SEO services. This is a standard price in low-competition areas with fewer keywords. Larger firms that want to rank first on Google for multiple keywords may spend $20,000 per month. However, less than $2,500 per month is possible for new or small firms.

Spending more per month on SEO for law firms typically generates more traffic and better results. Therefore, let’s discuss what you’re considering in terms of pricing and how cost impacts results.

Why Use SEO Services in the First Place

If you’re wondering whether SEO is truly worth the money, it’s possible that you don’t completely understand the purpose of SEO in the first place.

SEO is intended to improve your Google ranking.

To achieve this, SEO professionals will add useful keywords to your website to increase traffic. As a personal injury law firm, for example, you might use keywords such as “personal injury attorney” or “personal injury attorney in Houston.”

The higher the rank on Google, the more search engine friendly your law firm’s website is. As a result of this higher ranking, you can expect more potential clients to visit your website.

Although hiring an SEO agency is not required, it is the best way to ensure results.

Here are some of the reasons why your law firm requires SEO services:

  • Within the last three years, approximately 35% of law firm websites have been redesigned.
  • Approximately 40% of smaller law firms do not even have a website.
  • Approximately 97% of law firms do not provide personalized content to potential clients.

SEO is the ideal way to capitalize on these statistics and use them to your benefit. Sometimes, even the most basic SEO services can help you climb the ranks.

This is especially true if your competitors aren’t doing anything with SEO.

Things That Impact Price

There are several factors to consider when determining how much you will spend per month on law firm SEO. These factors include the number of keywords you’re targeting and how much local competition there is.

Let’s take a look at how each of these factors will impact your SEO budget.

Number of Keywords

In a low-competition area, it doesn’t take much SEO work to boost your ranking for one or two keywords. This will cost you at least $2,500 per month in most places.

More keywords necessitate more work and strategy.

As you continue to add keywords for which you want to rank, the cost of your law firm SEO plan is likely to rise. These could eventually cost you more than $10,000 per month.

However, more keywords do help to ensure more traffic in total. Consider how the SEO will eventually pay off in the long run.

Local Competition

If your law firm is in an area where another firm stands out as the most trustworthy or well-known, it will take much more work to rank higher than this other law firm.

When your competitors also use an SEO strategy, you’ll have to do more work and spend more money.

Also, the price will be different if you focus on one town or city instead of an entire county or state because there will be more competitors in your sphere.

In this regard, there are two schools of thought:

  • Using unique keywords that your competitors are not using or targeting
  • Spending more on SEO services to get your website to the top of search results

Simply because you have competitors does not mean you will never be able to rank on Google. However, you should expect to pay much more for these SEO services.

What You’ll Spend

Nobody can deny that law firm SEO is a costly investment for your firm. However, when done correctly and by a skilled SEO agency, you can guarantee more leads, clients, and revenue.

Here is everything you need to know about pricing.

Less Than $2,500 a Month

Maybe you’ve just started your law firm, and funding is tight now.

That doesn’t necessarily imply that you can’t afford SEO services. It may take a little longer to see the results you’re hoping for.

Don’t expect much for $2,500 per month (or even a few hundred dollars). In all honesty, there’s a good chance you’ve chosen a company that is just getting started or does SEO as a hobby.

Here are some options for less than $2,500 per month:

  • Not even close to larger-name law firms in the area in terms of ranking.
  • Lack of useful or verified backlinks (from sites that do not help your rank)
  • Lack of SEO experience

You are undoubtedly saving money, but you may be hurting your ranking by lowballing your SEO services.

It is not that it will not work. More specifically, there are no guarantees.

More Than $2,500 a Month

In most cases where you want to see definite results, you will need to spend more than $2,500 per month on search engine optimization.

This can help ensure that you’re working with a reputable SEO company that can provide firm evidence that they’ve produced results. Anything above this value clearly indicates what the results will be.

The price could be more than $20,000 a month for larger firms in areas with more competition.

This high cost is clearly due to targeting additional keywords, continuing to outrank competitors in the same specialty, and working to maintain a website that produces search engine-friendly content.

A Long-Term Solution

The important thing to understand about SEO services is that they are not a one-time deal.

While it would be ideal for spending $2,500 per month for a single month and skyrocket to the top of Google, there is a very small chance of this happening.

SEO takes time and perseverance. SEO isn’t just stuffing keywords into every page of your website.

According to Forbes, moving up the ranks can take between 4 and 6 months.

Here are some of the reasons why it takes time to work:

  • Choosing which keywords to use necessitates extensive research.
  • It takes time to edit and create pages on your website to include keywords.
  • Google requires time to establish your website’s credibility and reputation.

Because these are most likely the results you seek, you should budget for SEO services for at least a year. Many services may require you to sign a 12-month contract before they will begin working with you.

Here’s what you could spend on an annual basis:

  • At $2,500 per month, you will spend $30,000 per year.
  • At $5,000 per month, you will spend $60,000 per year.
  • At $10,000 per month, you will spend $120,000 per year.
  • At $20,000 per month, you will spend $240,000 per year.

Select a plan that demonstrates what you’re looking for. You may want to see results quickly, but spending $20,000 per month is not reasonable for a small business.


Law firm SEO is incredibly important for attracting new clients and boosting revenue. However, you must be prepared to spend a significant amount of money on seeing results.

In most cases, monthly expenses will exceed $2,500.00. This price is perfect if you only target one or two keywords and have little local competition.

Call Us Today

If you want to jump-start your digital marketing or get listed in online legal directories, you’ve come to the right place. We are a full-service digital marketing company that helps law firms get more leads and build their online presence. Our experts combine creativity and technology to transform and grow your business. Please contact us today for a no-obligation consultation.

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